A Winning Sales & Marketing Strategy for ERP Businesses The sales and marketing of Enterprise Resource Planning (ERP) software is an entirely Business to Business (B2B) transaction. As the need for an ERP solution differs from industry to industry and, within industry types, from company to company, the key factor in the marketing of ERP is the preliminary research to identify the exact segment for pitching the sales note. If this research is skipped or floundered, all the manual and material investments in marketing the ERP solution might just collapse to naught. ERP products have to be sold multiple times to breakeven the enormous cost invested in its development and to generate revenue for sustaining the business. In this course, the sales force of any ERP company is posed with the obligation to target many companies with disparate business process requirements, wherein, even companies in the same industry segment might have different needs. So, marketing an ERP p...